Dolce & Gabbana holds world’s first fashion event since Covid-19 in Florence


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Florence has been chosen to carry the world’s first fashion occasions since earlier than the pandemic struck.

On September 2, 38 artisans in Florence and Tuscany displayed their arts as Dolce & Gabbana paid tribute to Florence and Tuscany in their Alta Gioielleria, Alta Sartoria and Alta Moda creations.

Spread over three days, the occasions are being held in a number of places in Florence. On September 2, the model displayed its haute jewelry designs in the cloister of the world’s oldest pharmacy, Officina Profumo Farmaceutica di Santa Maria Novella, whereas the much-awaited tailor-made menswear’s present happened in the Palazzo Vecchio’s Salone dei Cinquecento, alongside works by Florentine craftspeople. Medici-style silk robes, Renaissance-inspired tunics, Florentine paper briefcases and commesso purses, jewelled slippers and wicker baskets of Chianti Classico have been introduced on a carpeted fleur-de-lis, the image of Florence, below the watchful eye of Cosimo I. The present was a declaration of intent: Italy’s fashion, arts and crafts are again in enterprise, and extra artistic than ever. 

The fashion home’s womenswear designs have been revealed in an outpouring of opulence and optimism in the gardens of Villa Bardini on September 3, alongside a spectacular firework show.

Haute menswear runway by Dolce & Gabbana in Florence’s Salone del Cinquecento / ph. Dario Nardella, Mayor of Florence


“Florence is considered to be the capital of fashion. But this isn’t just a fashion event; it’s an event for the city,” defined Dario Nardella, Mayor of Florence, on the press convention. He continued, “This is a visionary event. We have to be visionary and react in an extraordinary way. We can’t use the ordinary tools of the past.”

In addition to the 38 craftspeople concerned in the showcase, which matches by the title of Il Rinascimento e la Rinascita (Renaissance and Rebirth), greater than 50 firms in Tuscany throughout a spread of sectors, together with logistics, catering and lodging, have been contracted to service the fashion occasions, bringing a a lot wanted increase in earnings. 

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