(CNN) — Nike’s newest viral ad is garnering reward on-line for its message of inclusiveness and perseverance at a time when organized sports activities have been upended by the coronavirus pandemic.
The video, referred to as “You Can’t Stop Us,” features a cut up display screen stitching collectively footage of Black, White, Asian and Muslim athletes. Since it launched on Thursday, it has been seen 20 million instances on Twitter alone.
It had been seen greater than 11 million instances on YouTube as of Friday afternoon and many commenters applauded its themes of range, social justice and collectivism
“We’re never alone, and that is our strength,” says the ad’s narrator, girls’s soccer star and equal-pay activistMeghan Rapinoe. “Because when we’re doubted, we’ll play as one. When we’re held back, we’ll go farther, and harder. If we’re not taken seriously, we’ll prove that wrong. And if we don’t fit the sport, we’ll change the sport.”
The industrial juxtaposes disabled and able-bodied athletes in addition to male and feminine rivals in numerous sports activities. Throughout the 90-second spot, an athlete on one half of the display screen mirrors one other on the reverse facet move-for-move, as if they’re a single individual.
The ad additionally addresses the COVID-19 disaster, displaying split-screen photos of workersin hazmat fits spraying down stadium seats.
That footage is adopted by photographs of athletes in numerous sports activities taking a knee throughout the National Anthem in protest of police brutality and racial injustice.
“We know things won’t always go our way,” Rapinoe continues. “But whatever it is, we’ll find a way. And when things aren’t fair, we’ll come together for change.”
Many social media customers praised the ad.
But some characterised it as hypocritical,citing previous critiques of Nike as a foreign “sweatshop” operator and the firm’s present operations in China, the place a few of its leading clients and pitch people haven’t mentioned muchon the nation’s human-rights abuses.
“Nike really cares about people. Except for the people manufacturing their products,” YouTube person JPeppa wrote in the feedback.
Two years in the past, Nike had one other viral hit with its “Believe In Something” marketing campaign starring sidelined NFL quarterback-turned activist Colin Kaepernick, who can also be featured in the “You Can’t Stop Us” industrial.
“No matter how bad it gets, we will always come back stronger,” the newest Nike ad says in closing. “Because nothing can stop what we can do together.”
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